For two years, early Menomonie settler Ole Nesseth, is shown here at the center of his store, standing almost directly under the single oil lamp hanging from the ceiling. Posing on the right is his oldest daughter, Anna, a faithful clerk in his store and a caretaker of her father until his death in 1930. That lamp was probably only lit on early winter evenings, making it the only light in the place.
Note the watermelons lined up along the bases of the store’s counters — and the available chair, perhaps there for a customer who can’t decide which melon to purchase.
On the right is the glass encased display of cigars, most of which were made in one or more of the six cigar factories in business in Menomonie. The large, tall sign, up and to the left of Nesseth, advertises “Johnson’s Washing Powder, a Fels Naptha soap product distributed by the B. J. Johnson Soap Co. Directly below is a sign advertising “Chidlow Bread”.
Stacked on shelves along the wall on the left and canned goods and a puzzling number of leather-bound record books where some of the business information on running a store. Few of the labels on products stacked on the shelves along the wall on the right are readable, but there a a couple of visible “Toasted Wheat Flakes” breakfast cereal boxes. To the right of Anna is an “H” shaped display that states:”Eat A Biscuit”.