Two local family-owned businesses have joined together for one festive grand opening in downtown Downsville on Thursday, Nov.30.

The old Knapp, Stout, and Company General Store was once a booming general store during the lumbering era of the late 1800s and into the early years of the 1900s. In April 2016, the Johnson family purchased the building that now houses The Company Coffee House and MJ & Company Hair Parlor.

Husband and wife team, Steven and Tracey Johnson have lived in the area their entire lives and value the importance of preserving local history. Tracey is a R.N. at Chippewa Valley Hospital, while Steven owns and operates of Johnson Construction.

With a nod to its origins, the Knapp, Stout, & Company Coffee House —“The Company” for short — is managed by Steven and Tracey’s daughter, Stephanie. Sharon, Steven’s mother, is responsible for several of the soups, sides, and bakery items served there, and Tracey’s mother, Ruth, comes in frequently to help with dishes or to bake bread.

The Company Coffee House aims to provide wholesome meals that soothe the soul and nourish the body by featuring a full breakfast, lunch, and beverage menu, and bakery along with a gift shop displaying the wares of more than 20 local vendors. Open Sunday through Friday from 6 a.m. to 4 p.m. — until 8 p.m. on Thursdays.

“The Company Coffee House is a place where families, friends, and community can gather together and feel as comfortable as if they were in their own home,” Tracey explains.

That’s not where the family business ends. The attached granary, constructed in 1853 and later used as the first general store for the lumberjacks, is now the location of MJ & Company Hair Parlor.

Steve and Tracey’s daughter, Marissa Johnson, helped start the full-service salon that is managed by Jennie Hines. Johnson, Hines and team combine big-city expertisewith small-town charm in a truly unique location.

As much of the original granary as possible was maintained, including the original dumb waiter that now serves as the stylist station and main focal point of the parlor.

Both businesses are dedicated to using high-quality products that are as natural as possible. Whenever feasible, they use high quality products from local providers. The Johnson family also welcomes local vendors to display and sell their work.

The grand opening will take place from 4 to 8 p.m. at E4507 County Road C in Downsville. Guests will be treated to door prizes, food and beverage tasting as well as activities for all ages, live music, makeup application, mini massages, games and a tree lighting.

Event details can be found at, or by calling 715-664-8260. For a salon appointment or info, call 715-664-8265.

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Dunn County News editor

Barbara Lyon is the editor of The Dunn County News in Menomonie, WI.

(1) comment


It's always very interesting to see a new business come into town. When I set up my signs business in Sydney, we also had a great ambition to give our customers the signs and banners with high-level design so that they would get high quality advertising at a reasonable price! I hope that we've been able to do that for them so far!

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