Yanira Campos

Yanira Campos

How fair is fair? Is fair being able to only order McNuggets from 11 a.m. to 4 a.m.? Why can’t I have chicken nuggets at 9 in the morning? Maybe it’s because those are the policies and regulations that are in place for distributing food.

I could call customer service and ask them why I am limited to these certain hours. However, is calling customer service a fair process for voicing my opinion? Must I reevaluate my situation? Are the policies and regulations fair?

Like the McNugget example is the situation that farmers find themselves in — but they are not just dealing with chicken nuggets.

Examining fairness

My research focused on adoption of Best Management Practices (BMPs) within farmer social networks, ones that are proven to help reduce run-off and help improve water quality.

Examples include putting in grass waterways, using no till, utilizing cover crops, and developing nutrient management plans. For my research, I was also interested in perception of fairness among the farming community and how that played a role in adopting BMPs.

Throughout the process, I learned that perceptions of fairness within the farming community was significant and played an important role in predicting whether or not they adopt BMPs. The fairness variable included polices, regulations — and whether the process of voicing opinions was fair or not. These three questions were scaled into one variable for a combined effect on prediction of adopting BMPs.

If farmers don’t believe in the practices and the regulations that are in place for certain practices, they lack the passion for the work they are doing to change their practices.

Farmers need policies and regulations that they believe in and can fully trust. There is nothing motivational about doing something that you don’t believe in. It was clear how passionate farmers are about their fields and crops and they exemplify it through the amount of time that they spend on taking care of those fields and crops.

Other predicto


Equally important with fairness, other great predictors of adopting BMPs are education, gross farm sales, and willingness to work with farmer led councils.

As the research continued, I learned that farmer-led councils were a great predictor of BMP adoption. I wanted to find out what was a predictor of a person willing to work with farmer-led councils as a way to get farmers connected with each other and a great avenue for the flow and exchange of information.

The councils are also a great way for them to voice their opinion on current policies and regulations. These small interactions could inevitably spark change for policies in which farmers believe are fairer, again an important predictor of BMP adoption.

Think about a person you would call up at 3 a.m. to go get ice cream with you. Think about whether other people would call that same person. This person would probably have high “PageRank” — essentially the popularity of a person. My research showed that PageRank was a great predictor of willingness to work with farmer led councils. Other predictors are farm size, and value of land for future generation use.

Working together

PageRank was especially important for smaller farms in terms of acreage. Willingness to participate in farmer led councils increased as PageRank for smaller farms increased. However, willingness to work with farmer led councils and PageRank decreased together when measuring larger farms. Smaller farms would be the ones to target in order to participate in farmer led councils.

Lastly, great social change comes about through the collaboration of the government and the people. Social change stems from allowing the people to voice their opinions and correct the aspects in society that are not living up the standards of justices.

I hope that that my research has given insight on what can create great social change for the farming community and a change in the environment that can be enjoyed by everyone.

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Yanira Campos is a junior majoring in sociology at East Carolina University in Greenville, N.C.


Dunn County News editor

Barbara Lyon is the editor of The Dunn County News in Menomonie, WI.