AARP Wisconsin invites eligible organizations and governments across the state to apply for the 2023 AARP Community Challenge grant program, now through March 15.
These grants fund quick-action projects that help communities become more livable in the long-term by improving public spaces, transportation, housing, civic engagement, diversity and inclusion, and more.
Now in its seventh year, the program is part of AARP’s nationwide Livable Communities initiative, which supports the efforts of cities, towns, neighborhoods and rural areas in Wisconsin and across the entire country to become great places to live for all residents, especially those age 50 and older.
“By 2030, one out of every five Americans will be 65 or older, but many communities may not be ready to support the needs of residents of all ages and abilities,” said AARP Wisconsin State Director Martha Cranley. “The AARP Community Challenge grant program has demonstrated that by supporting local leaders and organizations’ efforts to strengthen their communities, we can improve the quality of life for the very young, the very old and everyone in between.”
People are also reading…
Previous Community Challenge grants have led to impressive results with nearly half of grantees leveraging their projects into additional funding support from private and public sector partners and eight in ten overcoming barriers and advancing change.
In 2023, AARP is accepting applications across three different grant opportunities, two of which are new this year. All projects must be consistent with AARP’s mission to serve the needs of people 50 and older along with other eligibility criteria.
AARP will prioritize proposals that are inclusive, address disparities, and directly engage volunteers age 50 and older.
- New this year, the program will provide capacity-building microgrants paired with additional resources, such as one-on-one coaching, webinars, cohort learning opportunities and more for improving walkability and starting or expanding a community garden.
- Also new this year, the Community Challenge will also offer demonstration grants. A portion will be focused on transportation improvements with funding support provided by Toyota Motor North America. Another portion of demonstration grants will focus on promoting greater awareness of the benefits of accessory dwelling units as a housing solution.
- AARP will also offer grants under a flagship opportunity to support projects that improve public places; transportation; housing; diversity, equity and inclusion; civic engagement; community health and economic empowerment; and new this year community resilience; and digital connections.
Since 2017, AARP has awarded more than $12.7 million to over 1,060 projects through the Community Challenge to nonprofit organizations and government entities across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. The program provides direct support to all community types, including rural, suburban and urban communities with a special focus on the needs of those 50 and older.
The Community Challenge is open to eligible nonprofit organizations and government entities. Other types of organizations are considered on a case-by-case basis. Grants can range from several hundred dollars for small, short-term activities to tens of thousands for larger projects.
The application deadline is 4:00 p.m. March 15. All projects must be completed by Nov. 30, 2023. To submit an application and view past grantees, visit www.AARP.org/CommunityChallenge.
Enjoy your golden years and celebrate National Senior Citizens Day with these quotes that emphasize the power of getting older.
American senior adults are concerned about the cost of medication. Buzz60’s Keri Lumm shares the results of a new study conducted by OnePoll on behalf of ClearMatch Medicare.
Throwback from Tribune files: Life in the La Crosse area in the 1950s
1951: La Crosse Central High School

Students and a Navy color guard unit gather outside La Crosse’s old Central High School, 16th and Cass streets, for a Memorial Day ceremony in 1951 to honor the school’s alumni who gave their lives in service of their country. Anyone who has additional information about this photo or wishes to donate other pictures of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1951: YMCA at Seventh and Main streets

A 1951 Tribune photo of the main lobby in the old YMCA building at 617 Main St. shows desk clerk Henry Sjolander visiting with Cletus Henry, who was then a resident of one of the many dormitory rooms there. The YMCA was at this location for 60 years, from 1909 to 1969, in a four-story building now occupied by Western Technical College’s Administrative Center. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1954: Triangle Cafe

The Triangle Cafe, which opened in 1951, was a popular breakfast spot in downtown La Crosse. Shown in this 1954 photo are, from left, owner H.F. (Herb) Troyer, Betty Troyer, Mary Kreutzer and Thomas Baldwin. The restaurant's building at 601 Main St. was demolished to make room for Gateway Terrace Condominiums.
1954: Estell Tall Fashions

Ester MacKenzie, left, and Eleanor Armstrong, were co-owners of Estel Tall Fashion, a women's clothing store at 720 Main St. The store's name, the women told the Tribune, was arrived at by combing the names of the two owners. The store, the women said, focuses on the fashion needs of taller women. "Tall girls," Armstrong said, "shouldn't be afraid to admit their height. After all, most top models are tall."
1954: Howards Clothes

Howards Clothes employees, from left, Raymond E. Wrobel (president, general manager and part owner), Rudolph Secky, James Wagner, John McCown and John D. Desmond Jr. (secretary, treasurer and part owner) are pictured in 1954 inside their store, which opened in 1926 at 112 S. Fourth St., which is now home to Deaf Ear Record Exchange.
1954: Crescent Jewelers

Manager of Crescent Jewelers Sam Horwitz, left, is shown here in this 1954 photo with, from left, Marion Horwitz, Robert Hurin and Ronald N. Boettcher. The building at 429 Main St. has housed a jewelry store since 1881 when it was Irvine Jewelers, The business was purchased by Isador Horwitz in 1950.
1954: Tom's Speedometer Shop

Tom's Speedometer Shop employees — from left, bookkeeper Mrs. Keenan, owner Tom Keenan, manager Floyd Tolley and technician Robert Olson — are shown in their store in this 1954 photo. Tom Keenan opened the speedometer repair business in 1928 in the back of a Second Street garage. It later moved to 614 Main St. In later years, the business mainly did locksmith work and lamp repair. It closed in 2008. Today, the location is home to resale shop.
1954: YMCA basketball

Tip-off action during a 1954 boys basketball game in the gymnasium of the old YMCA building at 617 to 629 Main St. A La Crosse YMCA basketball team was among the first to play the sport when it was introduced here in 1894, at a time when there were 11 players to a team and scores of 5-0 were common, according to local history files. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1954: 5 and 10-cent Store fire

Ladders and hoses were plentiful as La Crosse firemen battled a blaze at the R.E. Osborne 5 and 10-cent Store on Dec. 13, 1954. The fire, which began in the basement of the Osborne store at 1201 Caledonia St., gutted the building and an adjoining business, the Haraldson Shoe Store at 1203 Caledonia St. (not shown). The Osborne building was later razed and replaced by a one-story building that was home to a Ben Franklin store for many years before being occupied by the building’s current tenant, Options Clinic. This view of the fire was taken from St. Paul Street and also shows the Buckhorn Tavern at 621 St. Paul St. This building remains standing today and is now home to Dewey’s Side Street Saloon. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may call the La Crosse Public Library Archives at 608-789-7136.
1955: La Crosse Beauty School

From left (standing) student Dale Twedt, instructor Gene Harding, student Bea Anderson and instructor Ravenhall Stevens work on the hair of students, from left, Ardyth Eagon and Elizabeth Mezera, at the La Crosse Beauty School in this 1955 photo. The school opened at 718 Main St. in 1952. Today, the building is home to Treasures on Main.
1956: Christmas shoppers in downtown La Crosse

A circa 1956 view of Christmas shoppers in downtown La Crosse, with the camera looking east on Main Street from the northwest corner of Fourth and Main streets. The woman at left foreground is looking at a display window of the old Bob Cline Jewelry Store at 331 Main St., where that business operated from 1953 to 1958, according to city directory files. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1956: Central High School Memorial Day assembly

The school color guard marches past students during the 1956 Memorial Day assembly at Central High School, then located at 16th and Cass streets. This ceremony was part of an ongoing annual tradition at Central dating back to 1923 to honor the school’s war dead. The members of this color guard were Bill Cornell, Dick Matl, Jim Hamilton and Don Lintelman, according to Central yearbook files. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136 .
1957: Kroger

The La Crosse Tribune published this special section to mark the 1957 opening of a Kroger supermarket in the Village Shopping Center. The food store became a Quillin's supermarket in 1971. In 2011, the 35,000-square-foot building was razed to make way for a Festival Foods that opened later that year.
1957: Jackson Plaza

This is the cover a special section of the La Crosse Tribune marking the 1957 opening of Jackson Plaza on the South Side of La Crosse. Although the businesses have changed many times over the years, the strip mall remains at 19th and Jackson.
1957: Old Style newspaper advertisement

This advertisement for Old Style Lager appeared in the La Crosse Tribune in 1957.
1958: 1st National Bank

This page was part of a special section the La Crosse Tribune published in 1958 to mark the opening of the new 1st National Bank building in La Crosse. The financial institution saw several name changes — and the building at the corner of Fifth Avenue and King Street had several remodels — before it took on the Wells Fargo name in 2000.
1958: State Bank of La Crosse

This full-page advertisement, published in the May 23, 1958, La Crosse Tribune, announced an open house at the remodeled office of State Bank of La Crosse, located at the corner of Fourth and Main streets. A second renovation in 1997 included removing the granite panels that were installed on the south side of the building in 1958. The granite was replaced with limestone, creating a match to the original stone, which was quarried from Grandad Bluff. The institution, which today goes by the name State Bank Financial, was founded in 1879 and has occupied the building since 1913.
1958: Heat exchanger plant

Trane workers check over equipment in 1958 at the company's new $12 million, 76,800-square-foot heat exchanger plant near the corner of Ward Avenue and Losey Boulevard.
1958: American Legion parade

Spectators crowd the 400 block of Main Street on July 27, 1958, to watch a parade honoring the American Legion.
This parade capped off the Legion’s annual Wisconsin state convention then being held in La Crosse for the first time since 1932. An estimated 40,000 people turned out for the “mammoth parade,” which was nearly three hours long, according to Tribune files.
Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.